{"id":187,"date":"2025-09-13T15:31:00","date_gmt":"2025-09-13T15:31:00","guid":{"rendered":"https:\/\/good-worldwide.go-vip.net\/upworthy\/2025\/09\/13\/washing-jeans-levis-ceo-ex1\/"},"modified":"2025-09-13T15:31:00","modified_gmt":"2025-09-13T15:31:00","slug":"washing-jeans-levis-ceo-ex1","status":"publish","type":"post","link":"https:\/\/goodinc.com\/qa-upworthy\/2025\/09\/13\/washing-jeans-levis-ceo-ex1\/","title":{"rendered":"Former Levi’s CEO Charles Bergh settled the debate on how often you should wash your jeans"},"content":{"rendered":"

Social media has become a fertile breeding ground for conversations about hygiene. Whether it\u2019s celebrities bragging about how little their family bathes<\/a> or battles over how often people should wash their sheets or bras.<\/a>
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One of the debates that gets the most diverse responses is how often people wash their denim<\/a> jeans.<\/p>

Denim atelier Benjamin Talley Smith tells Today <\/a>that jeans should be washed “as little as possible, if at all.\u201d Laundry expert Patric Richardson adds they should be cleaned<\/a> \u201cafter nine or 10 wearings, like to me, that is the ideal.” At that point, they probably have stains and are “a little sweaty by that point, so you need to wash ’em,” Richardson says.<\/p>

Still, some people wash and dry them after every wear while others will hand wash and never hang dry. With all these significant differences of opinion, there must be a correct answer somewhere, right?<\/p>

The former CEO of Levi Strauss, Charles Bergh, has stepped up to set the record straight on when and how to wash your jeans. He caused a stir in 2014<\/a> when he said he only washes his jeans once a year, but it was for environmental reasons more than hygiene.<\/p>


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Reading: The Dirty Jeans Manifesto http:\/\/t.co\/nAQbdbdpn2<\/a> pic.twitter.com\/aiwqzbHGF5<\/a><\/p>— Gavin Heaton (@servantofchaos) July 15, 2014<\/a><\/blockquote>