{"id":73,"date":"2025-09-24T22:26:00","date_gmt":"2025-09-24T22:26:00","guid":{"rendered":"https:\/\/good-worldwide.go-vip.net\/upworthy\/2025\/09\/24\/cats-concrete-favorite-toy-ex1\/"},"modified":"2025-09-24T22:26:00","modified_gmt":"2025-09-24T22:26:00","slug":"cats-concrete-favorite-toy-ex1","status":"publish","type":"post","link":"https:\/\/goodinc.com\/qa-upworthy\/2025\/09\/24\/cats-concrete-favorite-toy-ex1\/","title":{"rendered":"Pet behaviorist explains the viral phenomenon of people buying their cats concrete slabs"},"content":{"rendered":"

If you\u2019ve traipsed through @CatTok<\/u><\/a> over the past few days, you\u2019ve undoubtedly come across various videos of cat parents<\/u><\/a> bringing their feline friends a fairly unusual yet surprisingly effective enrichment tool. We are talking of course about a concrete slab. Yes, you read that right. Not a fancy new scratching post. Not some laser contraption. A cement square. That\u2019s it.<\/p>

Seriously, folks are going in droves to Home Depot<\/u><\/a> to purchase these unassuming blocks. And every time they present their kitties this new treat, the reactions look something like this:<\/p>

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@shecatcalls<\/a>

PART 2 | Cat enrichment ideas. The way she sits more on this $7 brick than any of the actual cat beds and huts I buy her ? Can anyone else relate? ?\u200d\u2640\ufe0f Video idea inspired by Kurt the Cat @Abram Engle @The Home Depot #creatorsearchinsights<\/a> #cats<\/a> #cattok<\/a> #sillycat<\/a> #funny<\/a> #meow<\/a> <\/p> \u266c Cute – In Music<\/a> <\/section> <\/blockquote>