{"id":97,"date":"2025-09-22T22:11:00","date_gmt":"2025-09-22T22:11:00","guid":{"rendered":"https:\/\/good-worldwide.go-vip.net\/upworthy\/2025\/09\/22\/ajr-adam-met-climate-week\/"},"modified":"2025-09-22T22:11:00","modified_gmt":"2025-09-22T22:11:00","slug":"ajr-adam-met-climate-week","status":"publish","type":"post","link":"https:\/\/goodinc.com\/qa-upworthy\/2025\/09\/22\/ajr-adam-met-climate-week\/","title":{"rendered":"Adam Met shares his &#8216;hurricane model&#8217; for building fan bases and meaningful climate movements"},"content":{"rendered":"<p>When Adam Met walks onstage with his <a href=\"https:\/\/www.upworthy.com\/brothers-narrate-get-ready-with-me\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">brothers<\/a>, Jack and Ryan, as AJR, he\u2019s usually met with thousands of fans screaming the words to every song. The multi-platinum band is known for infectious hooks and <a href=\"https:\/\/www.upworthy.com\/humanity-singing-bohemian-rhapsody-ex1\" target=\"_blank\">arena-sized sing-alongs<\/a>, with songs like &#8220;<em><\/em>Bang!,&#8221; <em><\/em>&#8220;World\u2019s Smallest Violin,&#8221; and <em><\/em>&#8220;Way Less Sad,&#8221; but Met\u2019s life goes far beyond the stage.<\/p><p>He\u2019s an adjunct professor <span style=\"margin: 0px;padding: 0px\">at<a href=\"https:\/\/www.upworthy.com\/cognitive-psychologist-shares-the-one-skill-that-can-open-the-door-to-success-and-happiness\" target=\"_blank\"> Columbia<\/a><\/span><a href=\"https:\/\/www.upworthy.com\/cognitive-psychologist-shares-the-one-skill-that-can-open-the-door-to-success-and-happiness\" target=\"_blank\"> University<\/a>, has a doctorate in international human rights law and sustainable development, is a nonprofit founder, and is now the author of <em>Amplify. <\/em>This national bestseller connects lessons from the music industry to lessons in activism. His specialty? Showing people how to turn fandom into movements, and how joy is the spark for both.<\/p><p>\u201cWhen I roll out of bed, I say to myself, <em>\u2018<\/em>What is actually going to bring me joy today?&#8217; And then I focus on those things,&#8221; Met explained. \u201cI don\u2019t feel like I have to be doing any of the things that I\u2019m doing \u2026 but I\u2019m doing all of them because I love them and they make me happy.\u201d<\/p><blockquote><h3>      &#8220;I love using the academic side of my brain as much as the creative side of my brain as much as the fun side of my brain.&#8221;    <\/h3>    \u2014 Adam Met<\/blockquote><h3>Building movements like building a fanbase<\/h3><p class=\"shortcode-media shortcode-media-youtube\">        \t\t<div class=\"embed-wrapper\">\n\t\t\t<figure class=\"wp-block-embed wp-has-aspect-ratio \"> \n\t\t\t\t<div style=\"background-image:url(https:\/\/img.youtube.com\/vi\/zG5vxNwuomk\/hqdefault.jpg)\" class=\"rkv-video-placeholder \" data-provider=\"youtube\" data-video-id=\"zG5vxNwuomk\">\n\t\t\t\t\t<div class=\"overlay\"><\/div>\n\t\t\t\t\t<button aria-label=\"Play video\">\n\t\t\t\t\t\t<svg width=\"17\" height=\"20\" viewBox=\"0 0 17 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<path d=\"M16.5 9.75047C16.5006 10.0051 16.4353 10.2556 16.3105 10.4775C16.1856 10.6995 16.0055 10.8853 15.7875 11.017L2.28 19.2802C2.05227 19.4196 1.79144 19.4957 1.52445 19.5007C1.25746 19.5056 0.993989 19.4392 0.76125 19.3083C0.530728 19.1794 0.338696 18.9914 0.204904 18.7637C0.0711107 18.536 0.000385179 18.2768 0 18.0127V1.48828C0.000385179 1.22417 0.0711107 0.964934 0.204904 0.737222C0.338696 0.509511 0.530728 0.321545 0.76125 0.192655C0.993989 0.0617322 1.25746 -0.00468706 1.52445 0.0002572C1.79144 0.00520146 2.05227 0.0813301 2.28 0.220781L15.7875 8.4839C16.0055 8.6156 16.1856 8.80145 16.3105 9.0234C16.4353 9.24534 16.5006 9.49582 16.5 9.75047Z\" fill=\"white\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/figure>\n\t\n\t\t\t\t\t<\/div>\n\t\t                        <\/p><p>Met sees clear parallels between his career in music and his work as a climate activist. Whether it\u2019s rolling out an album or launching a campaign, the process is the same: find your audience, welcome them in, and build a community where they feel safe and valued.<\/p><p>At AJR shows, the band\u2019s goal is to make a packed arena feel like a one-on-one conversation. That intimacy translates into activism, too.<\/p><p>Instead of picturing engagement as a ladder people climb alone, Met uses what he calls the \u201churricane model.\u201d In this version, newcomers are pulled immediately to the center, given tools and encouragement, and then spiral outward to bring in more people.<\/p><p>\u201cThat\u2019s how a fan base gets built. That\u2019s how a social movement builds,\u201d he said. \u201cAnd as we\u2019re thinking about the climate movement, we need more and more of that.\u201d<\/p><h3>Conversations that surprise<\/h3><p class=\"shortcode-media shortcode-media-rebelmouse-image\" data-np-autofill-form-type=\"other\" data-np-checked=\"1\" data-np-watching=\"1\">        <figure class=\"rkv-rebelmouse\"><img decoding=\"async\" src=\"https:\/\/good-worldwide.go-vip.net\/qa-upworthy\/wp-content\/uploads\/sites\/5\/2025\/09\/origin-77989.jpg\" alt=\"climate activism, music and activism, Neo-Industrial Revolution, local elections, climate change\" \/><figcaption>Adam Met at the Time100 NEXT event. Photo by Kevin Mazur\/Getty Images for TIME<\/figcaption><\/figure>                        <\/p><p>One of the book\u2019s most memorable chapters comes from Met&#8217;s sit-down with conservative commentator Glenn Beck.<\/p><p>\u201cI so vehemently disagree with him on so many issues,\u201d Met admitted. They spoke for nearly four hours, disagreeing for most of it, until they found one small but powerful area of agreement. It taught Adam something he\u2019s carried into every part of his work: real bridges can form if you\u2019re patient enough to look for common ground.<\/p><blockquote><h3>      &#8220;If you take the time with people and end up finding something small to connect over, you can then build that bridge.&#8221;    <\/h3>    \u2014 Adam Met<\/blockquote><h3>What one person can do right now<\/h3><p>When asked about the small personal choices we\u2019re told to make, like paper straws, Met was blunt.<\/p><p>\u201cThe first thing I would do is go back to plastic straws. Paper straws are not really going to have any sort of impact. And also, they are terrible,\u201d he said with a grin.<\/p><p>Instead, Met pushes people toward systemic impact.<\/p><p>\u201cLiterally put into Google <em>when is my next local election,<\/em>\u201d he urged. \u201cYour vote is thousands of times more powerful at the local level than it is at the national level.\u201d<\/p><blockquote><h3>      &#8220;Your vote is thousands of times more powerful at the local level than it is at the national level.&#8221;    <\/h3>    \u2014 Adam Met<\/blockquote><p>Local boards decide how neighborhoods are zoned, where highways get built, and even where petrochemical plants go. And in many cases, those races are decided by a handful of votes.<\/p><h3>Combating climate anxiety with small wins<\/h3><p>Met knows many young people feel overwhelmed by the climate crisis. His answer? Look for quick, local victories that remind you that change is possible.<\/p><p>\u201cFinding something that will take you a couple of days to get done and seeing that success and feeling that success \u2026 is the best way,\u201d he said. Whether it\u2019s pushing for a stop sign on your street or rallying neighbors to petition city hall, those wins fight back against the sense of helplessness.<\/p><h3>From blueprint to revolution<\/h3><p>Met unveiled the <em><a href=\"https:\/\/www.neoindustrialrevolution.org\/\" target=\"_blank\"><\/a><\/em><a href=\"https:\/\/www.neoindustrialrevolution.org\/\" target=\"_blank\">Neo-Industrial Revolution<\/a>, a declaration handed out during Climate Week and available online. It calls for a rebrand of how we talk about climate change, shifting from distant concepts like \u201c1.5 degrees\u201d to urgent, relatable changes in transportation, energy, food, and housing.<\/p><p>\u201cIt starts with the language,\u201d Met explained. \u201cWe need a new lexicon \u2026 and we need to make it personal and revolutionary.\u201d<\/p><h3>Where the music and movement meet<\/h3><p>Even as he juggles tours, lectures, and writing, Met sees music as his proving ground. AJR\u2019s live shows often feature a section where the brothers break down how a song was made, layering one instrument after another until the crowd realizes what track it is. That sense of discovery, suspense, and eventual release, is the same energy that he brings to activism.<\/p><p>\u201cIt\u2019s the storytelling and that build that keeps people engaged,\u201d he said.<\/p><p>And for fans, that engagement is real. At one AJR concert, a 12-year-old who started out nervous and quiet was on his feet by the time the band played <em>\u201c<\/em>Way Less Sad<em><\/em>.&#8221; Met wants activism to feel the same way\u2014moving people from timid curiosity to bold participation.<\/p><p>That\u2019s what <em>Amplify<\/em> and the <em><\/em>Neo-Industrial Revolution are all about: giving people the tools to move from the back row to the front lines.<\/p><p><strong>Adam Met\u2019s book, <em>Amplify<\/em>, is out now. You can explore the Neo-Industrial Revolution at <a href=\"http:\/\/neoindustrialrevolution.org\">neoindustrialrevolution.org<\/a>. And most importantly, check when your next local election is, and make your voice heard.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>AJR\u2019s Adam Met explains how joy fuels both music and climate movements.<\/p>\n","protected":false},"author":9,"featured_media":187584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"alternative_headline":"","alternative_description":"","alternative_featured_image":0,"rkv_announcement":{"visible":true},"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"partner_boost":false,"hide_partner_badge":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1283,143,145,409],"tags":[1276,1277,1278,1279,1280,1281,1282,1284,1285,1286,1287,1288,1289,1290,1291,1292,1293,1294,853,1295,1296],"sponsor":[],"rkv-people-shadow":[1275],"class_list":["post-97","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-change","category-music","category-pop-culture","category-science","tag-activism","tag-adam-met","tag-ajr","tag-amplify-book","tag-civic-engagement","tag-climate-action","tag-climate-activism","tag-climate-change","tag-climate-storytelling","tag-concert-movements","tag-environmentalism","tag-fandom-culture","tag-glenn-beck","tag-grassroots-movements","tag-joy-and-activism","tag-local-elections","tag-music-and-activism","tag-neo-industrial-revolution","tag-pop-music","tag-social-change","tag-youth-activism"],"edit_link":null,"apple_news_notices":[],"rkv_author":{"id":54,"name":"Greg  Sullivan","display_name":"Greg  Sullivan","first_name":"","last_name":"","nickname":"ricky-ashenfelter","url":"https:\/\/goodinc.com\/qa-upworthy\/author\/greg-sullivan\/","link":"https:\/\/goodinc.com\/qa-upworthy\/author\/greg-sullivan\/","description":"<p>\n\tI am an author, father, husband, pilot, and general-purpose geek. 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